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Crayola is entering the movie scene

It appears Crayola has been inspired by the success of Mattel‘s Barbie as the crayon maker announces plan to make its own film. Now, while the brand may lack established — viable — brands, it doesn’t seem like it’s trying to capitalize so much on its coloring utensils as it is making content for kids.

Earlier this week, Crayola Studios was formed and now is working on its debut film, The Alien Adventures of Finn Caspian, in partnership with MIMO Studios, which is spearheaded by former Nickelodeon figure Cyma Zarghami.

The movie is based on a podcast series by Jonathan Messinger, which follows a boy and his friends exploring space helping those in need. In other words, it’s very much fitting a debut film for a studio formed by a crayon brand.

The company will be overseen by executive VP of marketing Victoria Lozano alongside Goatfish Agency and Hallmark Media. Finn Caspian was chosen as it felt right for the studio to start with, as it’s not just a kids podcast, but a kids podcast with character, with over 200 episodes since 2016, it has a lot of work that can be done.

According to Deadline, Lozano saw the studio as the logical next step for Crayola. MIMO’s Zarghami says the brand is “synonymous with kids and color,” which is why he’s so excited to partner with the crayon creators. There’s no timeline for when we’d be able to watch this adaptation or where it would call home.

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